What was one of the primary motivations behind Jackson's approach to campaigning?

One of the primary motivations behind Jackson's approach to campaigning was indeed his belief that he had been cheated in a previous election, specifically the contentious election of 1824. In that election, Jackson won a plurality of the popular vote but lost in the House of Representatives after none of the candidates secured a majority in the Electoral College. John Quincy Adams was selected as president, which Jackson and many of his supporters viewed as a "corrupt bargain" between Adams and Henry Clay. This sense of injustice fueled Jackson's desire to engage voters and establish a more direct connection with the electorate in his subsequent campaign for the presidency in 1828. He utilized this narrative of being a champion for the "common man" and positioned himself against what he perceived as elitism, thus energizing his supporters and solidifying his political strategy. His approach marked a significant shift in American politics, emphasizing popular participation and the pivotal role of public sentiment in elections.