What was a key political strategy employed by Jackson during his campaign?

Focusing on party loyalty and grassroots support was a key political strategy employed by Andrew Jackson during his campaign, particularly in the election of 1828. Jackson recognized the importance of mobilizing ordinary citizens, which marked a shift in American political culture towards greater involvement of the electorate. He aimed to connect directly with voters, building a support base that consisted of common people rather than just the elite, which was a departure from traditional political campaigns that relied heavily on established social networks.

Jackson's appeal to the populace resonated widely as he positioned himself as a champion of the average American against the perceived corruption of the established political elites. This strategy was instrumental in galvanizing momentum for his campaign, leading to his eventual victory. The emphasis on grassroots support not only helped him win the presidency but also laid the foundation for the modern Democratic Party, which valued party organization and voter engagement as critical components of political success.